Internet marketing advertising allows you to offer your business to a global marketplace. Instead of only reaching those in your local vicinity from a brick and mortar business, internet marketing advertising options allow you to earn even bigger financial dividends by simply using your computer and the internet to market your goods and services. Internet marketing advertising lets you get the word out about your services or your products; it helps to make you known.
There are a number of different types of internet advertising options that can be used to promote your business, including:
Banner Ads
Banner ads are advertisements that typically appear at the top of commercial websites. When the ad is clicked it takes the user directly to your website. You pay based on CPM, or cost per thousand page views. If the price is $15 CPM it means that a company will pay $15 for every 1,000 times a banner is displayed on a site.
Pop Up Advertisements
Pop ups are advertisements that pop up, or show up, in a new browser window over the window of a website that the user is visiting. It grabs the user’s attention because it covers the page they were looking at. The pop up window is typically a smaller window with very few commands other than Close.
Email Marketing
Email marketing is a direct marketing campaign that uses email as a means to communicate to a targeted audience. These emails are typically sent to current or previous customers to encourage repeat business, increase site traffic, build the company’s brand, and educate the audience. Emails can be sent to remind a customer of a service that needs to be completed, such as an annual inspection, or to let people know about a new product, service, or sale.
Pay Per Click Advertising
Pay per click advertising, or PPC, is a form of advertising that is used to direct traffic to websites. PPC ads allow you to have your site listed at the top of search results on search engines for specific keywords relevant to your site. PPC ads are not only available on search engines but are also available on other sites. PPC ads are paid for by the advertiser when the ad is clicked so only traffic going to a website is paid for.
These are just a few examples of the many different types of internet marketing advertising that’s available to drive traffic to your website and help increase your sales.
